Norway has always lived close to the sea. Its deep relationship with marine nutrition, scientific discovery and responsible use of natural resources has shaped generations of health innovation. NYO3 was created within that tradition—with a clear purpose: to bring premium nutritional solutions from Norway to people around the world.
The brand’s name expresses that focus in its simplest form. “NY” represents Norway, while “O3” stands for omega-3. Together, they reflect both origin and expertise.
From its early work with krill oil to a broader portfolio designed for modern wellbeing and healthy ageing, NYO3 has continued to develop around three enduring ideas: purity, science and exploration.
A Norwegian Beginning, with Omega-3 at the Centre
The NYO3 story began in 2006, when the brand’s founders started working with krill oil and nutritional research. In 2018, NYO3 entered a new chapter as an independently operated Norwegian brand, strengthening its international development while keeping its identity rooted in Norway.
Its original philosophy, “Pure and Simple,” remains a foundation of the brand. It represents clear ingredient choices, focused formulations and respect for natural resources. Today, that foundation has evolved into a wider vision: “From Norway, Pure Anti-Aging.”
For NYO3, healthy ageing is not represented by a single product. It is a long-term approach to everyday nutrition—supporting people through different life stages with carefully selected ingredients, scientific formulation and consistent quality standards.
A Journey Shaped by Progress
NYO3’s development reflects the steady expansion of a specialist Norwegian omega-3 brand into a broader international nutrition company.
| Year | Brand milestone |
|---|---|
| 2006 | Early krill-oil work and nutrition research began. |
| 2018 | NYO3 began independent brand operations in Norway. |
| 2020 onwards | A continuous, multi-year ORIVO origin-verification programme strengthened ingredient traceability. |
| 2022 | NYO3 joined the Norwegian Health Products Group, connecting the brand with Norway’s health-products industry community. |
| 2023 | The brand expanded its healthy-ageing vision, joined Antarctic Wildlife Research initiatives and began its partnership with Bryne FK. |
| 2024–2025 | NYO3 continued its international growth through industry exhibitions, product development and multiple quality recognitions. |
| 2026 | NYO3 reported availability across 33 countries and regions and Euromonitor recognition covering global krill-oil retail performance for 2023–2025. |
Each milestone expresses the same long-term direction: combining Norwegian identity with global standards, useful innovation and products designed for real life.
The Three Principles Behind NYO3
1. Purity Begins with Ingredient Identity
Quality starts before a supplement reaches the production line. It begins with knowing what the raw material is, where it comes from and how it is handled.
For NYO3’s Antarctic krill-oil formulas, this means a clear focus on Euphausia superba, a krill species harvested in Antarctic waters. NYO3 works with established marine-ingredient expertise and uses third-party origin verification to help connect the finished product with its declared marine source.
This approach supports the brand’s “Pure and Simple” philosophy: clear origin, clear formulation and clear information.
2. Science Gives Natural Resources a Practical Form
Natural ingredients become more useful when they are developed with precision. NYO3 combines marine nutritional resources with research, formulation expertise and manufacturing standards to create supplements that fit contemporary routines.
Within the wider NYO3 portfolio, the Amundsen Functional Nutrition, Munch Vitality Nutrition and Ageless Professional Anti-Aging series represent distinct nutritional needs and life stages. Availability varies by country, while the brand principles behind the formulas remain consistent.
3. Exploration Means Continuing to Improve
Exploration is part of Norway’s cultural history, and it is also part of NYO3’s character. The brand takes inspiration from the curiosity, resilience and forward movement associated with Norwegian explorers.
In practice, that spirit appears through ingredient research, evolving formulations, international collaboration and a willingness to build nutritional solutions for changing lifestyles.
Why Antarctic Krill Oil Remains Central to the NYO3 Story
Krill oil was part of NYO3’s earliest development and remains one of the clearest expressions of its marine-nutrition expertise.
Antarctic krill oil naturally brings together several components in one marine source:
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Omega-3 fatty acids, including EPA and DHA
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Marine phospholipids
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Choline
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Naturally occurring astaxanthin, which gives krill oil its characteristic deep-red colour
The presence of phospholipids is a defining feature of krill oil. In NYO3’s portfolio, it creates a natural connection between marine omega-3 expertise and functional nutrition.
The Malaysia Spotlight: 56% Marine Phospholipids
For customers in Malaysia, NYO3® Antarctic Krill Oil – 56% Phospholipids 500mg 90 Softgels presents this philosophy in a concentrated krill-oil formula.
Based on the Malaysia product specification, a serving provides:
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1,000 mg Antarctic krill oil
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560 mg marine phospholipids
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270 mg total omega-3
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70 mg choline
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Naturally occurring astaxanthin
The formula uses Superba Boost™ Antarctic krill oil sourced from Euphausia superba. Within NYO3’s broader portfolio architecture, it expresses the same premium functional-nutrition positioning associated with the Amundsen line.
Its role in this brand story is simple: it brings together NYO3’s Norwegian identity, Antarctic marine sourcing, high-phospholipid formulation and traceability standards in one focused product.
Product availability changes over time. Please refer to the Malaysia product page for the current status and follow the directions on the product label.
Traceability That Customers Can Use
Trust becomes more meaningful when information can be checked.
NYO3 participates in the ORIVO Origin Verification Programme, which uses analytical testing and supply-chain information to authenticate marine ingredients. NYO3’s record began in 2020 and has continued through current published batch verification.
The January 2025 programme certificate confirmed five consecutive years of qualification. ORIVO’s live 2026 certificate records continue to list verified NYO3 Antarctic krill-oil batches, linking products with the declared species and Antarctic origin.
Customers can learn more through the NYO3 Malaysia traceability page and ORIVO’s public certificate records for NYO3 Antarctic Krill Oil and NYO3 Antarctic Krill Oil Ultra Boost.
This multi-year programme is part of a wider quality approach that includes ingredient selection, production controls and third-party review.
Recognition Across the Wider NYO3 Portfolio
NYO3’s international recognition represents the work of the whole brand rather than the assortment of any one market.
According to Euromonitor International research completed in April 2026, NYO3 ranked No. 1 by retail-channel shipment value in the global krill-oil supplement category for 2023–2025, based on the category definition used in the research.*
The wider NYO3 portfolio has also received multiple Monde Selection quality awards. At the 61st World Selection of Diet & Health Products in 2025, recognitions included:
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A Grand Gold Quality Award for NYO3 Fish Oil 97% Omega-3
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Gold Quality Awards for selected Antarctic krill-oil formulas
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Gold Quality Awards for selected lutein, CoQ10 and healthy-ageing formulas
These recognitions cover different products in NYO3’s international portfolio. They illustrate the brand’s broader product-development and quality work; they do not imply that every recognised formula is sold in every country.
*Source: Euromonitor International, global retail-channel shipment value, 2023–2025; research completed April 2026.
A Norwegian Brand with a Visible Presence at Home
NYO3’s Norwegian identity extends beyond its name and packaging.
Brand records show NYO3 products in selected pharmacies and retail locations in Oslo, Brumunddal and Tromsø, as well as the Bryne FK club shop beside the stadium entrance. These touchpoints place the brand within everyday Norwegian retail and community settings.
NYO3’s partnership with Bryne FK also continues. The football club’s current official partner page lists NYO3 among the kit partners of its men’s first team. The relationship reflects shared themes of endurance, preparation, community and active living, while keeping NYO3 connected to Norwegian sporting culture.
View the club’s current partner list on the official Bryne FK website.
Responsible Progress from Ocean to Everyday Life
Marine nutrition carries a responsibility to protect the environment that provides it.
The krill ingredient used in NYO3 formulas is connected with Aker BioMarine’s Antarctic operations and ECO-Harvesting® technology. The system is designed to continuously bring krill on board, limit unwanted by-catch and process the catch efficiently at sea.
NYO3 has also participated in the Antarctic Wildlife Research Fund initiative. In 2024, the brand announced a donation of NOK 121,000 to support research connected with the Antarctic ecosystem.
For NYO3, sustainability is part of the full product journey: responsible ingredient sourcing, traceability, considered packaging and ongoing support for marine research.
Learn more about Aker BioMarine’s Antarctic operations and NYO3’s support for Antarctic wildlife research.
From Norway to Malaysia—and Beyond
Today, NYO3’s wider international portfolio includes marine omega-3, healthy-ageing and targeted nutritional formulas. Each local market carries a selected assortment shaped by product registration, availability and local needs.
For Malaysia, this means customers can discover the NYO3 brand through products chosen for the local store while also understanding the larger Norwegian story behind them. The 56% phospholipid Antarctic krill oil is one example of that connection: a locally available product position grounded in NYO3’s global marine-nutrition expertise.
As NYO3 continues to grow across Southeast Asia, the brand’s foundation remains consistent:
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Norwegian roots
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A specialist heritage in omega-3 and krill oil
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Traceable marine ingredients
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Science-led formulation
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Responsible sourcing
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A long-term vision for healthy ageing
The NYO3 Promise
NYO3 began with a focused idea: bring Norwegian marine-nutrition expertise into products people can use as part of everyday life.
Nearly two decades after its early krill-oil work began, the brand continues to move forward—with broader expertise, stronger international reach and the same commitment to purity, science and exploration.
From Norway. Built on omega-3 expertise. Created for a lifetime of wellbeing.
Discover the NYO3 story or explore the NYO3® Antarctic Krill Oil – 56% Phospholipids through the Malaysia site.
Brand Facts at a Glance
The Meaning of NYO3
“NY” represents Norway and “O3” represents omega-3. The name brings the brand’s origin and core field of expertise together.
The Beginning of the Brand Story
NYO3’s early krill-oil and nutritional research began in 2006. The company entered its independently operated Norwegian brand chapter in 2018.
The NYO3 Philosophy
“Pure and Simple” is the brand’s foundation. “From Norway, Pure Anti-Aging” expresses its wider vision for science-led nutrition and healthy ageing.
The Role of the 56% Phospholipid Krill Oil
The Malaysia formula provides 1,000 mg of Antarctic krill oil per serving, including 560 mg marine phospholipids, 270 mg omega-3 and 70 mg choline, together with naturally occurring astaxanthin.
NYO3 Ingredient Traceability
NYO3 uses the ORIVO Origin Verification Programme for selected marine products. Public ORIVO certificate pages connect current verified batches with declared species and origin information.
The Bryne FK Partnership
The partnership remains active, and NYO3 appears on Bryne FK’s current official partner page as a men’s first-team kit partner.
Products Available in Malaysia
The Malaysia range is a selected part of NYO3’s wider international portfolio. Current product availability and specifications are shown on the official Malaysia store.
References
- NYO3 Malaysia — About Us
- NYO3 Malaysia — Traceability
- NYO3® Antarctic Krill Oil – 56% Phospholipids
- NYO3 Global — About
- ORIVO Certificate 1410 — NYO3 Antarctic Krill Oil
- ORIVO Certificate 1412 — NYO3 Antarctic Krill Oil Ultra Boost
- Aker BioMarine — Antarctic Endurance and ECO-Harvesting®
- Bryne FK — Current Partners
- NYO3 — Antarctic Wildlife Research Fund Donation
- Euromonitor International, global krill-oil supplement retail-channel shipment value, 2023–2025; research completed April 2026.
- Monde Selection certificates issued to NYO3 International AS, 61st World Selection of Diet & Health Products, 2025.
Food supplements should not replace a varied, balanced diet and a healthy lifestyle. Follow the directions on the local product label. People who are pregnant, breastfeeding, taking medication or allergic to crustaceans should seek guidance from a qualified healthcare professional before use.
